videoMimi Webb 'Reasons' by Moon
Moon's video for UK singer-songwriter Mimi Webb spans four minimalist vignettes, which conceptualise the track Reason's themes of jagged self-reflection and introspective struggles. DoP Francis Lane uses fractured framing, lucid lighting and dazzling on-camera, practical filters, to personify Webb's demons, creating a nightmarish vision cloaked in glossy pop aesthetics. Moon's disjointed, frantic edit conveys the whirlwind of internal emotions and the rollercoaster journey in the artist's head.
Rob Ulitski - 10th Feb 2021