Rob Ulitski - 10th Feb 2021

Moon's video for UK singer-songwriter Mimi Webb spans four minimalist vignettes, which conceptualise the track Reason's themes of jagged self-reflection and introspective struggles. 

DoP Francis Lane uses fractured framing, lucid lighting and dazzling on-camera, practical filters, to personify Webb's demons, creating a nightmarish vision cloaked in glossy pop aesthetics. 

Moon's disjointed, frantic edit conveys the whirlwind of internal emotions and the rollercoaster journey in the artist's head. 

PRO Credits


ProducerStuart Hall
Production CompanyLolipop
Production ManagerCharlotte Henwood
1st ADJanine Frank
Director of PhotographyFrancis Lane
Focus PullerBryn Williams
2nd ACDavide Scalenghe
GafferAmir Mourfi
Art DirectorBenny Casey 
WardrobeAlice Lefons
HairLou Box
Make-upLou Box
EditorZac Fox
ColouristZac Fox
VFXZac Fox
Director's RepresentationOB Management
CommissionerChanler Allegaert
LabelEpic Records
Other creditsNails Technician: Michelle Humphrey Grip: Steve Gilbert Spark: Alejandro Celis DIT: Tom Drinkwater Runner: Hannah Vivancos-Drury Covid Supervisor: Charlotte Armer Dancer: Martha Edwards BTS Camera Op: Neal Parsons BTS Editor: Bryn Williams

Rob Ulitski - 10th Feb 2021

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