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American Football ft Miya Folick 'Fade Into You' by David M. Helman

Rob Ulitski - 8th Apr 2022

David M. Helman directs a superb study of interconnected lives for American Football's cover of Mazzy Star's classic Fade Into You. 

Focused on a series of captivating vignettes, the video for Fade Into You captures transitionary moments in seemingly random characters' lives. But then the scenes reveal themselves to be like beads on a chain: a background character in a scene moves centre stage into the next one, then passing the baton onto the next character.

Helman's method - each scene is a beautifully-shot portrait, with a slow zoom moving closer to the characters - is a wonderful device to create a sense of a narrative, but also hint at something rather more profound. Reality and a touch of surreality sit side-by-side, mirroring the serendipitous nature of life and who we meet on our journeys. 

This is terrific work, that lingers long after watching - the sign of a very good video indeed.

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Rob Ulitski - 8th Apr 2022

Tags

  • Pick of the Day
  • Alternative
  • Rock
  • Thought Provoking
  • Narrative
  • Surreal
  • Abstract
  • Serendipitous
  • Transitionary

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Credits

Production/Creative

Director
David M. Helman
Producer
Cristian Quintero
Production Company
Noco
Executive Producer
Jean Mougin

Camera

Director of Photography
Hayden Mason
Focus Puller
Benjamin Steen

Lighting/Grip

Gaffer
Ben Joyner
Key Grip
Ryan Deng

Art

Production designer
Jen Dunlap

Wardrobe

Hair & Make-up
Stacy Gonzalez

Editorial

Editor
Zaldy Lopez
Titles
Ian Hutchison

Grading

Colourist
Kaitlyn Battistelli
Colour grade company

VFX

Sound Design
Jan Bezouska

Agent

Director's Representation

Rob Ulitski - 8th Apr 2022

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