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Mark Ronson ft. YEBBA 'Don't Leave Me Lonely' by Saam Farahmand

Ned Botwood - 1st Oct 2019

Wait— how did they do that? Saam Farahmand’s grand, torch song of a video is a lesson in delayed gratification. Look away for a moment and you’ll miss what makes it so compelling.

Don't Leave Me Lonely doesn’t need a lot of exposition. Ronson and YEBBA perform back-to-back in a vast, dark courtyard. A couple of electronic lights flicker into life in the far distance. Nothing of note happens for a while. Then, somewhere - and this word is key, as it’s a challenge to say exactly when it happens - dawn arrives. And as the song comes to a climax, and the two are surrounded by an expressionless army of witnesses. The impact of this trick is difficult to explain. You’re left with the impression of a slick studio performance video with the spirit of an emotive, spontaneous performance.

Farahmand’s experimental impulses defined a very specific era of indie music videos. His work was prototypical for premier British scenesters: The XX, Klaxons, These New Puritans and Tom Vek. In fact, his ubiquity in the late noughties lead to an article in The Guardian referring to him as “one of the most talented music video directors of his generation.” More recently, he has had a productive working relationship with Mick Jagger, making a series of politically charged videos featuring Luke Evans and Jemima Kirke.

One of his crowning videos was for the low-charting Mark Ronson single Somebody to Love Me. Despite being only 5 minutes long, the visual, a fictional home movie starring Diane Kruger as Boy George, managed to not only fool a vast audience into believing its archive footage conceit, but also completely eclipse a Boy George biopic released in the same year. It’s a shot of nostalgia that remains equally as stirring today as it was in 2010.

Don’t Leave Me Lonely is Farahmand’s first collaboration with Ronson in nine years. May there be many more.

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Ned Botwood - 1st Oct 2019

Tags

  • Motion control
  • Pick of the Day
  • Performance
  • VFX
  • Pop, Soul
  • Pop

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Credits

Production/Creative

Director
Saam Farahmand
Producer
Judy Craig
Production Company
Production Company
Division 7
Executive Producer
Elizabeth Doonan
Executive Producer
David Richards
Production Manager
Giovanna Giangregrorio

Camera

Director of Photography
Adam Richards

Art

Production designer
Alexis Johnson

Editorial

Editor
Chris Roebuck
Editor
Mark Gethin

VFX

VFX Company
Platige Image

Agent

Director's Rep (UK)
OB Management

Commission

Commissioner
Daniel Millar
Label
Sony Music

Misc

Location Manager
Marc LaBelle

Other credits

Don’t Leave Me Lonely” for @iammarkronson directed by @saamfarahmand

Managing Director

Patrick Milling-Smith and Brian Carmody

Head of Production

Alex Hughes

VTR

Oskar Salas

Production Assistant

Drew Burt, TIm Carter, Eddie Gress, Lucas Pedersen, Seleny Sanchez and Jamie VeZollers

Ned Botwood - 1st Oct 2019

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