Jimmy Brown - 3rd Oct 2013

Ben Mor delivers his highly-anticipated promo for Britney Spears' new single Work Bitch, racking up 6 million hits on Youtube in just two days. 

Shot over three days and released following a ten-second teaser on Instagram, the video features Britney and her dance troupe executing exhaustive choreography in a variety of settings. We see a heavily-styled Ms Spears out in the desert, in front of a Planet Hollywood backdrop, and on an island surrounded by circling sharks...

Ben Mor: “We wanted to create the next phase of iconic Britney moments that really highlight the message of the song. With ‘Work Bitch,' she’s letting people know that achieving the status that she has – the power, the luxury, even her physique - comes from putting in hard work and effort.”  

“In a sense, this is Britney reclaiming her throne. She’s earned her pop legacy and she’s reminding all these bitches that she’s still the queen, and showing them how it’s done.”

PRO Credits


DirectorBen Mor
Production CompanyBlack Dog Films
Production CompanyLittle Minx
Executive ProducerColeen Haynes
ProducerTony McGarry
Director of PhotographyChris Soos
EditorClark Eddy
Art DirectorCharles Infante
StylistB Akerlund
ChoreographerAnthony Ginandjar
ChoreographerZac Brazenas
LabelRCA Records

Jimmy Brown - 3rd Oct 2013

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