Editor

Clark Eddy

Christian Padron combines frenetic performance setups with footage of 70's American classic Killer Of Sheep&nbsp;in the video for Loyalty and Love.&nbsp;Famous for its depiction of working class urban African-Americans,&nbsp;Killer Of Sheep&nbsp;had&nbsp;a uniquely structured narrative with seemingly unrelated vignettes, which came together to paint a picture of the pessimistic futures&nbsp;of everyday people. The main character is unable to affect the course of his life, as outside influences take over.In the video for Loyalty and Love, American hip-hop group The Lox pay homage to their hustle, utilising the footage to draw parallels between the film and their own start in life, whilst bucking the trend and building a decidedly more optimistic and celebrated future.&nbsp;It's a unique and raw visual which feels authentic and true to the artists' journeys.&nbsp;

United States

Christian Padron

Jannie McInnes

Scheme Engine

Pablo Bello

Carlos Flores

Forager

Alexa Haywood at Free Agent UK

Nicole O'connell @ Harte Represents

Roc Nation

Hip-Hop

The Lox 'Loyalty And Love' by Christian Padron

The-Lox-'Loyalty-And-Love'-by-Christian-Padron

There’s bounty on Camila Cabello’s head, and everyone’s out to get her. Mark Ronson plays a bounty&nbsp;hunter who's after her, and then falls for her, in this Neo-Western by Bradley &amp; Pablo.A motley crew of rival mercenaries (The Duke, The Twins, Nova Mercédès) all get the call:&nbsp;Camila was last seen performing at Club Heartbreak, go and get her. Ronson is the first one on the scene, and catches&nbsp;her&nbsp;emotive burlesque performance.Diaphanous in silver and jewels, Cabello is arresting in her role, and has all the presence of a femme fatale from a Robert Rodriguez flick. So not surprisingly, she&nbsp;manages to convince a smitten Ronson&nbsp;to switch sides...&nbsp;Find U Again recalls giants of the Grindhouse genre. Pablo’s inky photography is straight out of Kill Bill: Volume 2. In short, its another banger by Bradley&amp;Pablo. After their internet-breaking video for Motor Sport for Migos, the duo have helmed videos for some of the industry’s most fashion-forward names: Charli XCX &amp; Lizzo, Rosalía and MNEK. Their videos are never less than rich and stylish, and they are very hot indeed right now.&nbsp;

Bradley&Pablo

Candice Dragonas

Chris Clavadetscher

Prettybird

Melissa Larsen Ekholm

Pablo Berron

Jason Hamilton

Bryan Smaller

Matt Yocum

Robby Hart

Timber

Samantha Burkhartst

Celina Rodriguez

Tanya Melendez

Calvitjr

Sara Biv

Ash Kholm

Dimitris

Synth Pop

Mark Ronson ft. Camila Cabello 'Find U Again' by Bradley&Pablo

Mark Ronson - Find U Again (Official Video) ft. Camila Cabello

A tie-in with James Cameron&#39;s blockbuster Alita: Battle Angel, comes Floria Sigismondi&#39;s video for Dua Lipa&#39;s Swan Song.

Floria Sigismondi

Coleen Haynes

MAAVVEN

Philippe Le Sourd

Kristen Vallow

Stefan Sonnenfeld

Eric Siandon

Lydia Sarno

Dua Lipa 'Swan Song' by Floria Sigismondi

Dua Lipa - Swan Song (From Alita: Battle Angel) [Official Music Video]

Seattle-based solo artist&nbsp;Mike Hadreas aka Perfume Genius has impressed us before with his experimental approach towards his performative&nbsp;flamboyance and Die 4 You is no different.The intimate song has been paired with this beautiful dance video directed by&nbsp;Floria Sigismondi&nbsp;featuring a gnarled, contorted scultpure by&nbsp;Rosa Verloop. The dancer and singer professes his deep, indestructible love while hovering in a&nbsp;gravity defying movement, with a very slowed down&nbsp;Cabaret-style&nbsp;of dance in sequined fashion and dramatic makeup.&nbsp;It&#39;s an a remarkably minimal&nbsp;dance&nbsp;executed beautifully alongside other elements such as intermittent light, fluid camera movement, smoke and suspended chairs in space&nbsp;to heighten the sense of the artist&#39;s&nbsp;vulnerability and surrender.&nbsp;

Annie Klein

Par Eckberg

Teresa Toogie Barcelo

Perfume Genius 'Die 4 You' by Floria Sigismondi

Perfume Genius - 'Die 4 You' (Official Video)

Floria Sigismondi&#39;s latest in her series for LA-singer Lawrence Rothman, for the exceptional rock and roll title of&nbsp;California Paranoia&nbsp;is the latest where Rothman&nbsp;embodies nine different personas (he does that in all his songs and videos apparently), while&nbsp;Floria exercises her trademark brand of gothic-influenced glamour.This time we are invited into a cavernous Old Hollywood mental&nbsp;institution where a&nbsp;bearded, albino&nbsp;nurse, played by Rothman, sifts through a mess of anti-psychotic&nbsp;meds he is charged with&nbsp;dispensing&nbsp;to an&nbsp;unstable, flamboyant crop of&nbsp;patients - a gallery of oddballs (created by if not played by Rothman; maybe he plays some of them too?) who soon involve the nurse in their baroque delusions.&nbsp;After much&nbsp;cavorting, Sigismondi leads us to the gruesome finale, which puts a visceral,&nbsp;absurd&nbsp;punctuation mark on the end of the film. But also kind of sweet.

Jarin Blaschke

Sean Coleman

Company 3

Sharon Gault

Dylan Chalves

Michelle Laine

Lawrence Rothman ft. Angel Olsen 'California Paranoia' by Floria Sigismondi

Lawrence Rothman - California Paranoia ft. Angel Olsen

Darren Craig, Jonathan Craven and Jeff Nicholas of The Uprising Creative have created&nbsp;their&nbsp;second music video for Rihanna, following 2013&#39;s What Now. This time, for American Oxygen, they present US history using stock footage of famous and infamous moments.&nbsp;&quot;We wanted to showcase both the positive and the negative,&quot; the directors have explained.&nbsp;&quot;The struggles within the country and the ones those outside the country face in coming here; the dark side of the positive and the light side of the negative.&quot;The Uprising Collective performed an exhaustive research to find the footage, which does&nbsp;an excellent job of highlighting the desperation of troubled immigrants chasing an&nbsp;American Dream in a country&nbsp;marred with problems of its own:&nbsp;strained race relations,&nbsp;poor social mobility and police brutality&nbsp;issues.&nbsp;&nbsp;

The Uprising Creative

Isaac Bauman

Nathan Scherrer

Ben Piety

Brandon Mendez

Skulley FX

Ryan Paterson

Trevor Durtschi

Rihanna 'American Oxygen' by The Uprising Creative

Rihanna - American Oxygen

Ben Mor delivers his highly-anticipated promo for Britney Spears&#39; new single Work Bitch, racking up&nbsp;6 million hits on Youtube in just two&nbsp;days.&nbsp;Shot over three days and released following a ten-second teaser on Instagram,&nbsp;the video features&nbsp;Britney&nbsp;and her dance troupe executing exhaustive choreography in&nbsp;a variety of settings. We see a&nbsp;heavily-styled&nbsp;Ms Spears out in the desert, in front of a Planet Hollywood backdrop, and&nbsp;on an island surrounded by circling sharks...

Ben Mor

Black Dog Films

Little Minx

Tony McGarry

Chris Soos

Charles Infante

B Akerlund

Anthony Ginandjar

Zac Brazenas

RCA Records

Britney Spears 'Work Bitch' by Ben Mor

Britney Spears - Work B**ch

For award-winning country duo Sugarland's breezy Stuck Like Glue, Declan Whitebloom delivers a clean, beautifully shot, fun promo. 
"When I first heard the Sugarland track I immediately thought of the stalker idea (which probably says something not so great about me)," explains Declan. 
"I wrote it up in thirty minutes and the response from the band and the label was fantastic. I'm over the moon with how it came together, but all credit has to be given to Jennifer and Kristian from the band because if they hadn't have given it their all it wouldn't have been half as good.
"I find it so refreshing when artists have a sense of humor and are prepared to break from the standard music video conventions. We need more people to take chances and remember that this can still be a really fun business".

Declan Whitebloom

Giles Gunning

Regan Jackson

Sugarland’s Stuck Like Glue by Declan Whitebloom

The third single from their Contra album has wacky Vampire Weekend twinned with The Malloys for this equally wacky promo for Holiday. The video, shot in and around Los Angeles, sees the band don Dangerous Liasons-type fancy dress for this wild romp in the sun.

The Malloys

Ron Mohrhoff

HSI London

Aaron Pl

David King

Phil Lee

Vampire Weekend’s Holiday by The Malloys

Vampire-Weekend’s-Holiday-by-The-Malloys

After the eye-boggling combination of war and sex that was <a href="http://www.promonews.tv/2010/01/04/rihanna-feat-jeezs-hard-by-melina-matsoukas/" target="_blank">Hard</a>, Melina fetishises Rihanna's Elvis-sneer in a myriad of roots-reggae-rock influences for a relentless bit of bump-and-grind twaddle. Consummately done.

Melina Matsoukas

Jil Hardin

Max Malkin

Click 3X / Mark Szumski

Rihanna’s Rude Boy by Melina Matsoukas

The second instalment in Rihanna's quest to throw off her tween image is this beautifully shot, rather expensive looking promo for new single Hard. Directed by Melina Matsoukas for Black Dog LA, Matsoukas blends brutality and sexual allure to excellent effect, helped by another knockout performance from Rihanna. 

Watch: <a href="http://bit.ly/8SELVs" target="_blank">here</a>

Steel Studios

Rihanna feat. Jeez's Hard by Melina

The proper official Heavy Cross vid by Price James is here, a glittering, sparkling mystical-tribal thing coming out of the darkness.
And Beth Ditto, in tune with the quasi-Mayan vibe, is sporting some heavy bling - including it would appear, on her pinkie, the Golden Doughnut...

Price James

Karen Lin/Margo Mars

Giles Dunning/Ben Moulden

Glassworks

Nova Dando/Frederic Baldo

Ryan Heffington

Eight VFX

The Gossip’s Heavy Cross by Price James 

Melina Matsoukas has directed seriously superior pop videos for the likes of <a href="http://www.rsafilms.com/projects/links/beyonce-diva_alt_vsn.mov">Beyonce</a> and <a href="http://www.rsafilms.com/projects/links/katy%20perry%20-%20thinking%20of%20you.mov">Katy Perry</a> and many more. Now she demonstrates she can also make delightfully witty videos for taboo-busting English pop songs.With footage from The Porter Wagoner Show establishing Lily&#39;s C&amp;W credentials, this really does speak for itself. The girl just ain&#39;t getting no satisfaction. Looking forward to Dolly Parton&#39;s cover version.

Karen Lin

Paul Laufer

Steele Studios

Katie Griffiths

EMI Records

Lily Allen 'Not Fair' by Melina Matsoukas

Melina has just directed two videos for Kylie - for In My Arms and this one for Wow, the new European single.
It's Kylie at a sort of space-age LED-heavy fancy dress party, with some familiar visual references. And surely our gal hasn't been quite this Eighties since she was working with Pete Waterman.

Clark Eddy

Editor

14 videos featuring Clark Eddy

2020 (1)

2019 (2)

2017 (1)

2015 (2)

2013 (1)

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