Commissioner

Kim Jarrett

LOOSE &amp;&nbsp;UNCANNY join forces to direct this dazzling visual for Fred Again.., Lil Yachty &amp; Overmono - filmed prior to an epic rave at Knockdown Center in New York City.&nbsp;The video for Stayinit has a remarkably simple yet hooky concept - to show Lil Yachty's reaction to hearing the song on a proper sound system for the first time, hours before the event at Knockdown, on&nbsp;February 8th 2024.Of course, given the scale of the venue and the coruscating light show beaming above his head, it soon turns into a captivating display of the relationship between the music and the environment.&nbsp;[imgtoken data:1]“As soon as LOOSE talked to me about the idea of making this video together, I knew that it had to be shot on film - it just made sense," says George Muncey of UNCANNY.&nbsp;"I think everyone was particularly blown away with how the film’s latitude handled the intentional overexposure of the lights. I kept bringing up a reference from Oppenheimer in pre-production where they utilise a similar technique, and I’m really stoked with how it ended up coming across, with Yachty being completely swallowed up and enveloped by the lights."Mika [Altskan], the incredible DP, instilled so much confidence for the boundaries of how far we could push the film to it’s limits, and I have endless gratitude for him and how beautiful he made the video.”

Nat Tereshchenko

Uncanny

LOOSE

Rachel Walden

Levi Mattey

Hands 

Concoct Ltd

Gummy Films

Connor Schuurmans

Mika Altskan

Theo Hue Williams

Chris Dagostino

Chris Cruz

Alex De Leon

Dante Pasquinelli

Ethos Studio

Atlantic Records

Fred Again.. & Lil Yachty & Overmono 'Stayinit' by LOOSE, UNCANNY

Fred-Again..-&-Lil-Yachty-&-Overmono-'Stayinit'-by-Loose,uncanny

Craig Bingham directs an evocative for James Blunt, reflecting on the process of getting older - which also features some gripping motorcycle action.&nbsp;&nbsp;In the video for Beside You, Bingham explores the idea of past selves, and how each version of our character has helped build the person we are today.[imgtoken data:1]&nbsp;The concept centres on&nbsp;stunt driving and thrilling motorbike sequences to encapsulate the theme of youth and ageing, together with&nbsp;some heartfelt performance setups from the artist."This film embraces an element of surrealism," explains Bingham. "James finds himself in a rough-and-ready flat-track arena where he encounters versions of himself that have made him the person he is. "Those versions of himself are always with him, driving him forwards - Beside You."&nbsp;&nbsp;

United Kingdom

Hannah Ashby Ward

Lee Holden

Craig Bingham

Peter Wilson

DadBod Films

Adric Watson

Rob Wildsmith

David Maart

Paolo De Batista

Jon England

Liam Meridith

Jack McGinity

CHEAT

James Tobias Norrington

Cinelab Film and Digital

James Blunt 'Beside You' by Craig Bingham

James-Blunt--'Beside-You-'-by-Craig-Bingham

needanamebro are the latest act to break through in the revival of British pop groups, and Oli Kane's mesmerising promo is a brilliant introduction.&nbsp;Performing slick&nbsp;choreographed moves across several city locations, the video is a masterclass in seamless transitions and tight editing, and emanates a sense of high-energy fun from start to end.&nbsp;Interweaving the dance setups with glossy portraits of each member, the video lets each of the girls shine in their own way, and whilst it does have a sense of nostalgia and familiarity, the concept cuts through with a&nbsp;fresh, contemporary edge.&nbsp;&nbsp;

Linda Houtsonen

Oli Kane

Sam Hampson

Summon Studios

Hishanth Jegathasan

Kai Newton

Sarah Louise Merrygold

Claudia-rose Carlier

Taisha Sherwood

Atlantic Records Uk

Needanamebro 'Netflix (Better Now Without You)' by Oli Kane

Needanamebro-'Netflix-(better-Now-Without-You)'-by-Oli-Kane

Mahalia and JoJo join forces to bring down a bad boy in Boma Iluma's dazzling promo for Cheat.&nbsp;The video sees the artists come to the realisation that they're both dating the same man - the two-timing rat - and it's clear from the get-go that he absolutely needs to be taught a lesson.&nbsp;Leaning into the nostalgic vibe of the track, the video oozes early Noughties vibes, with plenty of fisheye lens action, vibrant set-builds and a garish MySpace-style website, that heightens the anachronistic, Y2K aesthetic.&nbsp;It's an inspired collab which brings the best out of both artists, and Iluma's obvious affinity for the time period helps blend everything together seamlessly.&nbsp;

Boma Iluma

Emmanuella Zachariou

Pili Weeber

Jess Mustascio

Andrew Nisinson

Meilin Gray

Josh Morse

Eleri Evans

Pyramyd Studios

Caviar

Doug Webster

Corey Hess

Karina Milan

Camille Thompson

Dhairius Thomas

Karl Payton

Jamie McFarland

Ryan Davis

Reid Currie

Jonathan Alvarado

Tom Fenaille

Mahalia ft JoJo 'Cheat' by Boma Iluma

Mahalia - Cheat (Feat. JoJo) [Official Video]

Ryan Beatty and fellow musicians&nbsp;perform a haunting rendition of new song Ribbons,&nbsp;in&nbsp;a breathtaking return to the live music video format by Colin Solal Cardo.&nbsp; &nbsp;The promo is an intimate study of&nbsp;sound and space, shot in a gentle, mindful fashion in a recording studio. And it's orchestrated beautifully by&nbsp;Solal Cardo, returning to his roots as the creator of groundbreaking live music videos&nbsp;a few years ago in the influential series by La Blogothèque.Through careful direction and thoughtful cinematography, the video feels truly cinematic and atmospheric, turning what could be a simple studio video into something more artistic and transcendent.[imgtoken data:1]&nbsp;

United States

Colin Solal Cardo

Danny Herman

Anna Heinrich

John Curtis

Obsidian

Frank Mobilio

David Checel

Kaitlyn Battistelli

Nick Lindell-Wright

Elektra

Ryan Beatty 'Ribbons (Live Performance)' by Colin Solal Cardo

Ryan Beatty – Ribbons (Live Performance)

A naughty schoolboy&nbsp;goes on a sugar-fuelled rampage, in French director and graphic designer&nbsp;So Me's promo for Riton's infectious Sugar - featuring&nbsp;Soaky Siren.&nbsp;The eccentric promo sees the young rascal (played by&nbsp;Ethan Wesley) tear up the town, stealing various sugary treats in a riotous, explosive adventure - much to the dismay of the poor people trying to go about their day.With&nbsp;frantic, in-your-face cinematography, a great supporting cast,&nbsp;some laugh out loud moments - as well as some lively choreography - it's a brilliant video that takes a fun concept and pulls it right to the edge of absurdity... and the track couldn't have asked for a more catchy visual.&nbsp;[imgtoken data:1][imgtoken data:2]

Oian Arteta

Road Casting

Yéléna Dos Santos

Lucy Isobel-bonner

So Me

Luke Tierney

Iconoclast

Krunal Saardani

Matias Boucard

Cora Rodriguez

Maëva Tenneroni

Lana Salfiti

Nycollas Abreu

George Cassavetti

Beau Williams

Thomas Nicholson

Ellie Spigariol

Laura Swaine

Molly Whiteley

Jon Echeveste

Thomas Canu

Ethan Wesley

Electronic

Riton ft Soaky Siren 'Sugar' by So Me

Riton-Ft.-Soaky-Siren-'Sugar'-by-So-Me

Philip Watson directs an innovative AI visualiser for the return of the&nbsp;BRIT-nominated DJ/producer Riton.&nbsp;This visual for Sugar&nbsp;is a suitably super-sweet, candy-coated AI experiment, developed by the WMG Global Data Science team in conjunction with Atlantic's Kim Jarrett and Daisy King.This was created using Stable Diffusion - which generates images based off of text descriptions - which was further trained on Riton’s face and moodboards. The team were also able to make the visuals react to the audio using AI, isolating audio individual elements and feeding them back into the animation.“It was a really exciting collaboration between data science and Atlantic’s creative team as we refined the aesthetic together,"&nbsp;explains&nbsp;Watson, who headed up the visualiser’s creation.Say hello to your most vibrant dreams and vivid nightmares, as this project seamlessly blends the opposing dream states into one magical aesthetic.

Philip Watson

Producer

Dance

Riton ft Soaky Siren 'Sugar' by Philip Watson

Riton-'Sugar'-by-Philip-Watson

LOOSE directs a fun promo for Fred Again..., celebrating the day that his new album came out.&nbsp;The video is prefaced by a message from the artist, who explains that he put out a call for fans to congregate in Hyde Park in central London&nbsp;with their bikes to celebrate the release of his new project. What ensued was a rather chaotic yet celebratory event.&nbsp;Presented in a mix of vertical and traditional 16:9 videos, the concept makes use of user-generated footage&nbsp;intercut with snapshots of Fred's POV, as the group ride haphazardly around London streets.&nbsp;The spontaneity of the concept and rudimental footage gives the video an organic, truthful feel, and proves that sometimes the simplest ideas can create something super effective.&nbsp;

Alex Ayodele Otele

Carina Etae

Atlantic

Fred Again.. 'Clara (the night is dark) [London Rideout 27 October 2022]' by LOOSE

Fred-Again..--'Clara-(the-Night-Is-Dark)-[london-Rideout-27-October-2022]'-by-Loose

Get ready for another action-packed Joel Corry video by Elliot Simpson -&nbsp;this time with Tom Grennan along for the ride.&nbsp;The promo for Lionheart sees Corry and Grennan blindfolded and taken to a secret location&nbsp;to compete in a military assualt course, pushed to their limits by a stern-looking set of instructors, led by Molly McCann - aka 'The Meatball'.&nbsp;Boasting plenty of cinematic setups - captured through dynamic handheld shots and slick drone footage - the video remains upbeat and fun, with an enigmatic edge.&nbsp;And boy, do those chaps look happy when they make it to the finishing line...

Elliot Simpson

Jake Bishop

Park Village

Dan Curwin

Max Hodgkinson

Jack Maddison

Adam Booth

Josh Tue

Dexter Holt

Alex Gregory

No.8

Ewan Mcintosh

Joel Corry X Tom Grennan 'Lionheart' by Elliot Simpson

Joel-Corry-X-Tom-Grennan-'Lionheart'-by-Elliot-Simpson

Troy Roscoe teams up with KSI for another ambitious collaboration, with the video for Summer Is Over.&nbsp;The slick visual sees KSI at an end-of-summer barbecue, moving around the scene and performing as the other guests celebrate in slow motion.&nbsp;VFX-heavy yet completely seamless - even with scattered showers, grey skies and&nbsp;various liquids and textures to contend with&nbsp;- it's a brilliant concept executed to perfection.&nbsp;"Hands down one of the hardest shoots I’ve had to date," Roscoe says. "Anyone that is either edit or visual effects savvy will be able to appreciate the complexity of the concept."On paper it's simple: KSI walking through scenes performing whilst everybody is in slow motion. But actually executing that with typical British weather as a factor, proved far from simple. But we pulled it off!&nbsp;"We shot the video on Monday and was complete by the Friday! I’m so proud of my team and the hard work that went into it and as always KSI is a pleasure to work with."

Ash Halliburton

Troy Roscoe

Maya Dufeu

Marisa Garner Associates

Just Fred

Miguel Carmenes

Fred Bonham Carter

Marisa Garner

Laura Manners

Jack Meredith

Harry Coleman

Alex Mccallister

John Holloway

Edit Egg

Megan Lee

Electric Theatre Company

KSI 'Summer Is Over' by Troy Roscoe

Ksi-'Summer-Is-Over'-by-Troy-Roscoe

Wei Prior directs a punchy performance promo for Hannah Grae.&nbsp;The video for Propaganda wears its Noughties influences on its sleeve, and sees the artist and her band appear against&nbsp;a perpetually tracking white backdrop.&nbsp;Adorned with scribbles and little animations, it's an engaging concept with plenty of attitude, and feels like a mix between Sugababes' iconic video for Overload and a punkier Hannah Montana.

Cha Chaan Teng

Ruairi Horan

Wei Prior

Omar Sultan

Bill Kingsnorth

Atlantic Uk

Hannah Grae 'Propaganda' by Wei Prior

Hannah-Grae-'Propaganda'-by-Wei-Prior

Directing duo NoCowboys - Jody Elizabeth and Betty Cutting - direct an effervescent promo for London-based Irish artist April.&nbsp;The&nbsp;concept for 54321 blends shimmery metallic textures and dreamlike performance vignettes, amplifying the hypnotic vibes of the track.&nbsp;The use of in-camera experimentation and reflected light seamlessly blends the multiple setups, giving the whole concept a singular style and aesthetic.&nbsp;[imgtoken data:1]"(We) had been looking for an opportunity to experiment with light, installations and in-camera effects for a while, so were delighted when this brief landed from April," say NoCowboys. "The whole process was a big, playful experimentation, as we found and tried different objects and textures to pass light through and bounce off."Massive thanks to art director Jessamy Hadfield for bringing to life and creating the mirror installation based on some terrible sketches we sent. And of course the dream duo of DoP James Chegwyn and gaffer Luca Piercey, producer Brooke Lagana, and Rose Esme Lucas, who we teamed up with again after our <a href="https://www.promonews.tv/videos/2021/09/30/rosie-lowe-paris-texas-nocowboys/73101" target="_blank">Rosie Lowe music video</a>."

Jessamy Hadfield

NoCowboys

Brooke Lagana

Dirty Films

Luca Piercey

James Chegwyn

Ben Parkin

Alex Bedford

Rose Esme Lucas

Tom Bearne

Michael Hoad

Jess Waterhouse

Dan Maxley

Rascal Post

April '54321' by NoCowboys

April-'54321'-by-Nocowboys

The Trash Factory (aka James Arden)&nbsp;continues his collaborative streak&nbsp;with Dylan Fraser, with&nbsp;this transcendent ride for Vampire.The hypnotic visual&nbsp;sees Fraser holding onto featured artist Alaska&nbsp;Reid, as they ride a motorbike through coruscating lights and an abstract otherworld.&nbsp;The theme&nbsp;of showing your worst self in front of a loved one is&nbsp;visualised by a bold step into horror at the end, which acts as a perfect climax to the haunting yet surprisingly intimate promo.&nbsp;

Kim Jarrett

Commissioner

Featured Work