Guy Gooch directs his second video for Ray Laurél, following the impressive Unconditional, and a much eerier affair, for Charles Jeffrey.Exploring the chase between man and mystery, the video is composed of thermal camera shots and various animation techniques, encapsulated in a grungy, textural aesthetic. The enigmatic vignettes feel part-X-Files, part post-apocalypse, with the hint of a bigger mystery that is happening just off-screen. Lo-fi yet highly watchable, the spooky presence of Laurél, whose performance is unhinged and primal, adds to the sense of surreality in the promo.
Rob Ulitski - 18th Nov 2022