The new video for Bloom Twins' Amnesia plays up to and contrasts their identical features in this minimal, conceptual performance directed by Francis Wallis.The black and white clip sees the twin sisters perform the song dressed in opposing monochrome high-fashion costumes, and blurs the line between music video and fashion shoot. We're treated to a textured set of images as thick, black and white liquids - treacle and cream, in fact - cover the twins as they swim in and out of focus. Every frame of the piece feels photographic and plays to the concept in a fantastically composed way.
Luke Bather - 22nd June 2016