Alessandro Amaducci creates a darkly futuristic animated promo for PROGedia, a mash-up of psychedelic rock and dance beats by Turin-based producer Fed Conti. In the video for Down, a group of lonely androids absorb the energy of the music of the past from a screen, producing a digital hybrid that tries to interpret the sights and sounds. The glitchy textures and unsettling atmosphere of the video perfectly encapsulate the haunting soundscapes of the track, and balances a bittersweet contrast of post-apocalyptic narrative versus our innate appreciation of music - even when our human bodies have evolved to android form.
Rob Ulitski - 11th Feb 2022