In the pantheon of great British commercials, there are plenty of ads that are brilliant exactly because they are beautifully imaginative, well-crafted visuals applied to a fantastic piece of music. The whole of the Levi's campaign that started with the 'Laundrette' ad in the 80s worked on that premise. That doesn't seem to happen so much now.
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We're breaking from our usual code of music video exclusivity for this outstanding charity ad for FAD, or Foundation Against Drug Addiction, in Spain. It was submitted to us with the promise that it's "more like a music video than an ad and was made on a music-video budget."
A mere 120 years after its composition, Caviar director Raf Reyntjens (responsible for some very popular videos for French artist Stromae) translates Belgian music festival group B-Classic's vision of bringing the Youtube generation closer to classical music with this promo soundtracked by Dvorak's 9th Symphony.
This two minute video directed by Noah Conopask, with music by Reuben Wu of Ladytron, is a celebration in time-lapse photography of the awesome precision of heavy machinery at work.
Okay this is not just a video for The Chicharones and their catchy summery track Hi Hey Hello, directed with typical verve by Joseph Kahn. It’s really a way for megacorp Samsung to promote the numerous features in their Galaxy S4 smartphone, via an innovative music video-centric digital ad campaign, out of Leo Burnett and A52.
The week that the brilliantly hyped new Daft Punk album Random Access Memories comes out is also the week of the 2013 F1 Monaco Grand Prix. Time for one more genius marketing ploy – and what could be more appropriate?