Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Applepicker 'Hangin' Around' by Kiryl Nong

Rob Ulitski - 28th Feb 2024

Kiryl Nong directs a trippy promo for Belarus alt-rock band Applepicker - set in Minsk, but entirely created in Unreal Engine. 

The video for Hangin' Around is uncanny and dreamlike, following vocalist Nikita as he performs in this virtual city environment. It's a joyous homage to the hometown of both the singer and the director, and an exciting - if slightly haunting - demonstration of the technology at filmmakers' fingertips today. 

"The idea to create this music video was conceived during our conversation with Nikita (singer) last summer in Warsaw," explains Nong. "We both wanted to shoot the video in our native Minsk, however, we were unable to travel there. At that time, I was finalizing my work on my first relatively large project in Unreal Engine, and I felt compelled to produce another video set in a native, albeit virtual, environment.

"Nikita played himself; we recorded all the facial animation and lip-sync via metahuman animator. Certain body movements were captured using move.ai , a lot of custom animations as well.

"The entire process of creating the video took about three months, and it was crucial for me to start with the creation of locations, as many ideas regarding the plot emerged during the process."

Rob Ulitski - 28th Feb 2024

Tags

  • Animation
  • Director's notes
  • Metahuman
  • AI
  • Uncanny
  • cityscape
  • Performance
  • Unreal Engine

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Kiryl Nong
Producer
Kiryl Nong

Animation

Animation Director
Kiryl Nong
Animator
Kiryl Nong
Animation Company
Pleasehold Llc

Rob Ulitski - 28th Feb 2024

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video