Gorgon City X D Double E 'Hear That' by Salim Adam

Gorgon City X D Double E 'Hear That' by Salim Adam
  • By Emma K
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Shot on only 6 rolls of film, Salim Adam creates a feel-good, summer video filmed on location in London for Gorgon City's latest track Hear That.

The visual motif of the ice cream van, slick choreography and use of film combines to create a distinct old-school feel, capturing a brief snapshot of summer in London - a simple premise brilliantly executed. 

From the director

SALIM ADAM:

"I wanted to create a real feelgood factor for Gorgon City’s latest track. Shooting on 6 rolls of 16mm film meant that we only had a limited amount of film stock to produce. This created a very strong discipline for the project, and gave us a better understanding of what we could and could not shoot.

"For the music video, I intended to construct a fun, vibrant, and yet raw sense of London, documenting young adults as they played out a day in their lives in the inner city. D Double E playing an ice cream man in a van was the perfect catalyst for this."

DAVID WRIGHT (DIRECTOR OF PHOTOGRAPHY):

"Shooting on a sunny day with huge clouds passing over every 10 minutes is always a pain when on film. We had to make a few stop adjustments on the fly without time for metering. Film is so wonderful that even if you get it wrong you can still get great results - mainly through over exposing rather than under."

Credits

Director
Salim Adam
Producer
Mickey Voak
Production Company
StvdiumStvdium website
Executive Producer
Mickey Voak
1st AD
Tom Kelly
Director of Photography
David Wright
Focus Puller
Thomas Nicholson
Steadicam
Josh Brooks
Gaffer
John Letsinger
Art Director
Bon Walshe
Wardrobe
Misty Griffiths
Make-up
Miranda Gonzalez
Editor
Louise Robinson
Editing company
Work Editorial
Colourist
Tim Smith
Grading company
Electric Theatre Collective
Commissioner
Cam Petschi
Label
Virgin EMI

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