Imagine Dragons 'Whatever It Takes' by Peter Reeve

Imagine Dragons 'Whatever It Takes' by Peter Reeve
  • By David Knight
  • Posted On
  • Comments Comment(s)

RMV Productions create a trippy 360 lyric video for Imagine Dragons, with creative director Peter Reeve utilising the band's artwork as his inspiration for a 360 environment.

Animator Jim Howells developed the album artwork in Cinema 4D into a full 3D environment; adding a space-field, lightning and crazy space horses.

"We had a lot of fun creating this trippy visual, which the label loved as well," says Reeve. "As soon as the band's manager saw the first preview he replied 'this is dope!!!', which we knew was a good sign." 

To get the full effect, this should be watched on mobile or using Chrome web browser.

Credits

Director
Peter Reeve
Producer
Peter Reeve
Production Company
RMV ProductionsRMV Productions website
Commissioner
Jared Shelton
Label
Interscope Records
Animator
James Howells

Change or add info to this page.

Comments

  • COMPULSORY
  • The Sweet Shop
  • Lock It In
  • Agile Films
  • EPiK Music Videos
  • Knucklehead
  • Thomas English
  • Bullion Productions
  • FAMILIA
  • Speade
  • Kode Media
  • Park Village
  • Prettybird
  • Creep
  • Blink Productions
  • Emanate Studios
  • Somesuch & Co
  • Believe Media
  • Homespun
  • Black Dog Films
  • Cut+Run
  • Graft
  • Riff Raff Films
  • Marisa Garner Associates
  • Partizan
  • LEZ Creative
  • Moxie Pictures
  • Greatcoat Films
  • Good Company
  • London Alley UK
  • Solab
  • Las Bandas Be Brave
  • Canada London
  • East End Studios
  • Iconoclast
  • Pulse Films
  • Chief Productions
  • Burning Reel
  • My Accomplice
  • RubberNecker
  • Division
  • The Shiny Awards
  • Doomsday Entertainment
  • Trunk default banner
  • Blindeye Films
  • Rankin Film
  • Cardel Entertainment
  • Stink
  • La Pac
  • East London Studios
  • Free Agent UK
  • OB Management
  • Forever
  • Wash
  • Caviar
  • Rattling Stick
  • Biscuit Filmworks
  • A+
  • Friend
  • ROBOT
  • Artist Preserve
  • Luti Media