Kendrick Lamar unites with Rihanna, and reunites with Dave Meyers, to create a brilliant visual feast that does not just rival the powerful HUMBLE., it's even bigger, even better. LOYALTY. is just awesome.
First of all, the spectacular visual ideas are more jaw-dropping, and the VFX superlative. And then there's another dimension - the easy, increasingly steamy chemistry between Kendrick and Rihanna, who swagger across these jaw-dropping scenes like natural superheroes.
This delivers on its promise on every level - it's a blockbuster, without the boring bits. As they say at some point, 'It's hard to be humble...'