Hercules & Love Affair 'Omnion' by Crowns & Owls

Hercules & Love Affair 'Omnion' by Crowns & Owls
  • By David Knight
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Crowns & Owls, in their first music video for ages, have returned with an unsettling curiosity for Hercules & Love Affair's Omnion.

A lone robed figure repeatedly walks up a staircase, on a pilgrimage in which she encounters different scenarios involving other pilgrims - and then finally passes through a watery barrier to be entirely transformed.

Crowns & Owls - that's Rory Martinez, Tom Harrison and James Alexander Adair - explain the ideas about the video below. And with its spiritual, quasi-religious overtones, this is absorbing work. It's also distinguished by excellent minimalist-theatrical production design, by James Hamilton at Made London and Max Lincoln, rarely found in music videos these days.

From the director


"The Omnion video is an exploration of the nuances of gender and sexuality. A story of rebirth, the video follows a lone figure in red on an ascending pilgrimage up a seemingly infinite stair. Perspective play, scale and negative space is used to reflect the complexity of identity.

"Under dappled light our character is guided by descending children; serenely vacant and dripping with water. The stairs open to small rooms, each one a dreamlike homage to the childhood experiences of Andy Butler. 

"The closing sequence shows the woman arriving at the summit of the stairs, where a surreal pool cleanses her of the anxieties of adulthood, rebirthing her as a little boy, blessing her with blissful juvenile nativity."


Crowns & Owls
Luke Plaister
Production Company
IconoclastIconoclast website
Executive Producer
Emily Rudge
1st AD
Jack Meredith
Anna Pesonen
Production designer
James Hamilton
Art Director
Max Lincoln
Focus Puller
Adam Feeney
2nd AC
Mike Kinsella
Maarit Niemala
Elias Hove
Post production company
Smoke & Mirrors
Post Producer
Hannah Whitehill
Post Producer
Andrew Salem
Rory Whittle
Jonny Tully
John Hassay
Nathan Matthews
Neil Blakesley
Grip Assistant
Alfie Wentzel
Onkar Narang
Art Standby
Elena Horn
Charlie Burns, Tom Robinson, Greg Simpson
Steve Daley, Rhys Grinter
Scenic Painter
Aimee Paton

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