Gregg Houston aka Babysweet keeps things simple and dreamy in this kaleidoscopic performance clip for Swimming Tapes.
Armed with nothing more than a kaleidoscope filter and ninety minutes, Babysweet manages to create a performance video with a throwback to television of the 50s and 60s, complete with authentic-looking titles and a grainy, washed-out aesthetic.
From the director
"Shot in 90 minutes during a band rehearsal the music's dreamy guitars, nostalgic lyrics and reverb-tinged vocals dictated the retro vibe of the performance.
"The aim was to keep a sense of mystery about the band but make it engaging. I got a kaleidoscope filter and took it from there. The split imagery suited the music and also let us see everything in a slightly obscured way if that makes sense.
"On this version, we added a title at the intro. Four of the band members are from Northern Ireland so I asked Annelise to create a similar looking logo to the one I found from their local television station in the 50's. She did a great job."