Madness 'Mr. Apples' by Jim Canty

Madness 'Mr. Apples' by Jim Canty

Jim Canty's video for Madness' first single in three years tells the story of a complex and hypocritical protagonist: the eponymous Mr. Apples.

Using cool set design, some almost Vaudevillian visual effects, and with band sax player Lee Thompson playing the role of the blustering antihero, as told through a conversation between him and Suggs as his sceptical psychoanalyst.

Never a band to take themselves too seriously, the video mixes some great imagery with some very tongue-in-cheek performances from all involved.

Credits

Director
Jim Canty
Producer
Rob Jelley
Production Company
Kode MediaKode Media website
Executive Producer
Nathan Killham
1st AD
Kerry Green
Director of Photography
Davey Gilder
Focus Puller
Scott Williams
2nd AC
Chris Hayden
Gaffer
Paul Burns
Art Director
Felix Coles
Wardrobe
Kerry Mcrobb
Make-up
Gemma Stafford
Editor
Ben Crook
Editing company
Speade
Colourist
Duncan Russell
Grading company
Finish
Director's Representation
Carrie Sutton
Commissioner
Cynthia Lole

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