Partizan in London has announced the arrival of Dutch director, editor and mixed media artist Camille Boumans to the company's roster in the UK for branded content and music videos.

Boumans has established herself as an exciting new talent with her collaborations with iconic brands such as Nike, Mercedes-Benz, Puma, Adidas and FIFA. Her passion for sport - she is an avid Ajax fan - shines through her work for many of these brands, and she collaborated with legendary sprinter Usain Bolt for the immersive 75 Years of Puma campaign.

Her original approach to the post production on her Virgil Abloh x Mercedes Benz documentary has demonstrated her distinctive creativity, and she has quickly made a name for herself in the worlds of sports and fashion. Meanwhile, her music video work includes promos for De Jeugd van Tegenwoordig, and S10 featuring Gian.

“Camille stands out from the crowd," says Levi Rijper, Executive Producer at Partizan. "I’ve been keeping an eye on her journey and working closely with this incredibly multidisciplinary talent since she was just nineteen. Her personality, interest (sports!!) and taste perfectly match the vibe of Partizan, making her an integral part of our exciting plans for 2024.”

On joining Partizan, Camille Boumans adds: "I found both huge trust and excitement in my interactions with Partizan, both in my work and in my personal development. These elements are crucial to me, as my aspirations extend beyond creation; I am equally eager to engage in continuous growth. Building upon this foundation of trust and excitement with Partizan really fuels my creative ambitions."

• Watch Camille Boumans' showreels at Partizan here