India Rose Harris directs a Y2K-tinged promo for DJ Seinfeld featuring Confidence Man. The video for Now U Do presents a nostalgic amalgam of hypnotic vignettes, full of fade transitions, cheesy dancing and questionable green-screen effects. It's India's first foray into music videos with FRIEND, and it's quite the concept to kick things off with. It will no doubt bring back some memories of early Noughties club videos for many viewers, and the upbeat playful vibes perfectly suit the earworm of a track.
Rob Ulitski - 9 months ago