Carl Addy directs a gorgeously vibrant and textural promo, combining performance with intriguing visual effects, for metal behomoths Bullet For My Valentine. Beneath a series of warped animated layers, the video for Rainbow Veins intermixes glitchy performances with character vignettes - beautifully shot by Thomas English and graded by Jax Harney - blending together in a nightmarish hallucination. The distorted VFX heighten the surreal aesthetic, whilst contrasting colour palettes lend an otherworldly style to the concept.
Rob Ulitski - 29th Oct 2021