Jim Pilling directs a marvellous, timeless black and white visual for Samm Henshaw’s emotive Joy.Shot across stunning locations in the Peak District on 16mm by DoP Rik Burnell, it's the fourth instalment of the series of films created by Pilling and Henshaw - and all shot by Burnell - in association with Henshaw's latest album Untidy Soul, featuring Henshaw as his alter-ego 'Sonny'.From the first episode, Still Broke, Sonny's story has moved backwards chronologically. But for Joy, we join him in the present day. And he is on an introspective journey, as he’s driven through some stunning Derbyshire scenery, before leaving his car to continue his journey alone.There’s a lot of subtext there for people to interpret."I wanted the video to feel timeless in the same way the sentiments in the track are," explains Pilling. "For me it was about creating frames full of feeling and giving them space to breathe to let the viewer spend some time in each moment."There’s a lot of subtext there for people to interpret - in what we see and what we don’t see - and I think this slow place lets that play out in the minds of the viewer as they watch it. Samm’s a great storyteller, and this track is a really good example of that. So it was an ideal starting point to develop the visual from.”
Promonews - 21st Apr 2022