Bjorn Franklin and Johnny Marchetta direct an intimate, transcendent promo for JONES. Using projections of typography and graphic patterns to add texture and contrast, the visual for Camera Flash feels contemporary and universal, and a step in a more futuristic direction for the artist. JONES thrives within the conceptual setups, confidently weaving between sassy and sensual, whilst energetically dropping in and out of quickfire choreography and movement.
Rob Ulitski - 11th Aug 2020