Andy Mihov directs a rousing promo for rock band Diamond Black, which sees the group perform in an intimate music room, as several patrons hang out and watch the show. Filmed at The Lexington in Islington, the video has a thought-provoking, almost wistful energy, which is visualised in an abstract, enigmatic way. This feeling is channeled in the cinematography and overall aesthetic of the video."We shot the video to kick off the band’s UK tour with Esprit D’Air, another band that I have collaborated with," Mihov mentions. "It was an intimate but special shoot because Diamond Black has undergone a big transformation, and this was the first video we had done together in a few years."The song is all about the melancholy, the pressure and the anxiety people experience in their ordinary day-to-day lives. It doesn’t have to be about anything massive, it can just be as simple as the angst some of us feel when we’re on social media, or that sense of self-loathing that comes from not believing you’re good enough."We wanted to focus on the band’s energetic and emotionally charged performance and we opted for a style of camerawork that fits the genre without falling into any cliches. We still wanted the viewer to feel the control in our movements and our framing. I think this approach helps the video feel like it brings the message of the song to life in every aspect of its DNA."
Rob Ulitski - 22nd Feb 2023