Zak Abel shares the love in B2's fun-filled promo for Be Kind. The breezy video takes place on a beautiful day in the middle of a luscious green field - not a world away from the iconic Window XP desktop background - and features a flurry of feel-good movement and performance. Different characters pop up in mini-vignettes, before forming a dynamic ensemble for the climax, whilst Abel sings through a vintage microphone dangling from offscreen.
Rob Ulitski - 14th July 2021