CLIQUA direct a breathtaking promo for The Weeknd's Take My Breath. Infused with dystopian aesthetics, the video sees the artist catch the gaze of his latex-garbed romantic interest (played by Shaina West) in a nightclub, who encourages him to breath an unknown substance from a futuristic gas mask, before taking him on the ride of his life. Paying homage to underground subcultures - and with a nod to films such as The Matrix and Blade - the video intertwines The Weeknd's love for engaging narrative with a slick, sensual style - and relentless strobing and fast editing - resulting in a video that is assaults the senses and, yes, takes your breath away.
Rob Ulitski - 3rd Sept 2021