Lucy Knox directs an evocative promo for Australian rock band DMA's.In a mirrored studio environment, we see vocalist Tommy O'Dell performing as a strobing light reveals snapshots of enigmatic characters.As the video progresses, the room expands into a tidalwave of personalities dancing unabashedly, interspersed with experimental cutaways and portraits of the group. Knox's cinematic vision is the perfect accompaniment to the music, and the imagery lingers long after it's finished - a telltale sign of a brilliant piece of work.
Rob Ulitski - 22nd Aug 2022