Andrew Jim Gannon directs an enigmatic promo about the nature of relationships for electronic artist On Man. In the video for United (Why Can't We Say Enough), a couple find themselves trapped in a strange, uncomfortable space, locked together - united, in fact - through a violent connection of love, history and blood. Starting with an expansive wide shot, the camera slowly inches closer to the couple, and reveals the true nature of their predicament. To say too much would ruin this simple, yet brilliantly effective concept. But it's safe to say that the couple have a few things to work out.
Rob Ulitski - 29th June 2022