Rebecca Lucy Taylor presents the first chapter in her trio of self-directed promos for Self Esteem. The video for I Do This All The Time is stripped-back and assured, taking cues from the introspective lyrics and themes of self-love. Moving from a slow, deliberate track out as Taylor performs, to moments of her reassuring herself - by way of a stand-in - the video builds in energy whilst remaining emotional and celebratory throughout. This is the start of what promises to be a captivating series of visuals, ahead of the release of the second Self Esteem album Prioritise Pleasure - an indication of the blossoming of Taylor's versatile talent.
Rob Ulitski - 30th Apr 2021