Daniel Broadley directs a mesmerising promo for Nick Jonas' This Is Heaven, the latest entry from his Spaceman album campaign. We open on Jonas writing lines on a typewriter, detailing a spaceman whose jetpack ignites and launches him skyward - a nod to the final scene of his previous video. From there, the artist is shown in a variety of performance vignettes, each with a distinctly dystopian sci-fi vibe, tying into the abstract aesthetic of the campaign so far. Shot across a handful of stunning locations, Stefan Yap's cinematography elevates the concept to cinematic heights, delivering on the larger than life promise of Jonas' latest project.
Rob Ulitski - 22nd Mar 2021