videoRuss Millions 'Big Shark' by Dir. Lx
Dir. Lx is making waves online with his playful performance promo for Russmillions' Big Shark. The eagerly awaited track is paired with a mesmerisingly colourful visual, featuring the artist in several different vignettes - one of which depicts a child with Russmillions' full-sized head, and a penchant for everything shark-themed. Featuring cameos from DJ Cuppy and Stefflon Don, the video encapsulates the frenetic energy of the track with pulsating blue lights and restless camerawork, and more than a hint of absurdist fun splashed within the concept.
Rob Ulitski - 5th July 2021