Rudá Santos's video for Ross From Friends, for the electronic DJ’s new single The Daisy, blends a reverence for speed-cubing competitions and a bittersweet twist worthy of a sci-fi classic.We are transported through a trippy time-warp to an unassuming park, where a young girl discovers a Rubik’s Cube and a timer on a bench. Her passion for ‘speed-cubing’ ignited, we then follow her on a journey where she works to master her skills.Our young heroine progresses to a speed-cubing competition, battling through to reach her goal in time. As she wins the competition, however, viewers are confronted with a surreal twist... Blending an admiration for speed-cubing with the unexpected ending, Rudá Santos also employed 3D animated sequences to bookend the film and reinforce the sci-fi elements. In order to capture authentic, realistic performances, he also chose to cast real Rubik’s Cubers in the promo - including Katie Mouchan-Davies as the main protagonist.
Promonews - 1st Sept 2021