Evan Davies explores friendship in the modern world, in his promo for Southampton indie-rock outfit Belle Dame. In the video for Feel Like It, a scraggly puppet wakes up in a field and goes exploring, marvelling at the beauty nature has to offer. When he notices something is missing - namely friendship and a sense of belonging - he answers a poster looking for a housemate, and finally seems to have found his group. It does not last long however. His roomies - the Belle Dame bandmembers, presumably - are an unwelcoming bunch, and when they mock him for trying to make new friends on an app, and our hero hits the streets, on a glitter-fuelled bender. It's a bizarre yet absorbing tale, where you end up rooting for the little lonely creature - and Evan Davies leaves it with his fate in the balance...
Rob Ulitski - 28th June 2022