videoNemahsis 'Criminal' by Sam Davis & Tom Andrew
Sam Davis and Tom Andrew direct a technically impressive promo for Nemahsis, with creative direction from Crowns & Owls. The video for Criminal sees the artist stood in the middle of a complex camera rig, with a menagerie of CCTV cameras trained on the platform, capturing her every movement. Cycling through a series of striking outfits and art direction elements, the video is seamlessly brought together by editor Steve Shaw, who funnels a huge amount of footage into a razor sharp cut, which brings out the frenetic emotion of the concept.
Rob Ulitski - 15th Dec 2022