Will Dohrn directs a brilliantly inventive promo for Jeshi, mixing live action with thousands of printed photographs to brilliant effect.Shot entirely practically in locations around London, the video is a remarkable feat, with an arresting yet fluid aesthetic which interweaves multiple formats and storylines. Jeshi's understated performance style slots in to the concept perfectly too, ensuring the final project, which was graded by Connor Coolbear, is both seamless and brilliantly watchable.Will Dohrn reveals that his inspiration came from pre-motion film technology, adapted to the modern world. "Life as a zoopraxiscope," he says, describing the overall concept."The zoopraxiscope was invented by Eadweard Muybridge in the late 1800’s," Dohrn explains. "[Muybridge] realised that spinning a series of photographs or illustrations in front of the eye at a certain speed would animate the images, inventing the first ever motion picture or video as we now describe it. "In the film we unravel the zoopraxiscope into a seemingly never-ending line of photographs that portray recollections from Jeshi’s past, guiding his path through familiar or significant places in his life."
Rob Ulitski - 8th Mar 2022