Hannah Berry George explores growth and anxiety in her promo for Sody's Butterfly. Isolated in a darkened bedroom, Sody is shown stalking the four walls around her, desperate to break the cycle of fear and overwhelm that keep her contained in the space. The arrival of several butterflies spurs her into action, showing how caring for something or someone can help us walk out of the darkness and back into the light - especially profound in our current climate. Exploring metamorphosis and the ability to break free from our self-imposed limitations, the poignant video ends with Sody walking off-frame, ready to face the world and conquer the uncertainty that comes with modern life. The use of restrained camera movement and stuttered effects in the edit helps represent the cyclical nature of fear, beautifully elevated by Nathalie Pitters' understated yet intimate lighting.
Rob Ulitski - 28th Jan 2021