videoAitch X Giggs 'Just Coz' by Kelvin Jones (ByKartix)
Kelvin Jones directs a breezy promo for Aitch x Giggs. Combining dynamic live action footage with Reto 3D-style photography - which give the still images an animated looping effect - the video is a fast-paced whirlwind of confident performance and multi-format aesthetics. The city locations provide a fittingly grungy backdrop to the concept, and the frenetic camerawork keeps pace with the riotous beat.
Rob Ulitski - 17th May 2022