Charlie Sarsfield reunites with Kojey Radical to direct a super slick and colourful performance promo, featuring Cashh and King Promise, that is perfect viewing on a day with record-busting temperatures...Following Sarsfield's videos for Kojey's GANGSTA and Payback, the video for the Born remix is a full-on celebration of Ghanaian and Jamaican culture, and presents the artists amongst a sea of partygoers, chilling out under a warm sunset glow. Saturated lighting and fluid camerawork interweave in the dynamic vignettes, creating a laidback, atmospheric vibe throughout.“Coming back for a third time working together with any artist is an honour, but with Kojey this one felt special," says Charlie Sarsfield. "Having spent a lot of time in Jamaica myself, and with Cashh on the track, I really wanted to harness the feeling of the parties on that side of the world.”
Rob Ulitski - 19th July 2022