Olivia Rose directs a stunning and harrowing promo for Zoe Wees' new track That’s How It Goes, featuring 6LACK.Exploring the power of facing your inner demons - and the empowerment that follows afterwards - we see the artists in an industrial complex, performing within hidden tunnels and concealed rooms. Elevated by sharp styling and enigmatic cinematography, it's a unique and effective concept, that is built upon Rose's masterful knowledge of how to direct performance. "Sometimes you need to find the darkness within to bring an idea to light," comments Olivia Rose. "That's How It Goes is an exploration of internal struggle and our inner demons - brought to life by the track itself."
Rob Ulitski - 30th Sept 2021