Avesta Keshtmand directs a transcendent promo for Emma-Jean Thackray.Inspired by the themes and aesthetics of sci-fi, psychedelia and B-movies, Thackray and Keshtmand tell the story of an outsider at a dinner party, full of mass-produced foods and judgemental side-glances. Lost in her own world, Emma-Jean is then transported to somewhere more natural, flowery and free.Oozing a sense of carefree nostalgia, the video is mesmerising to look at, and celebrates the maximalist art and aesthetics of the time period it pays homage to. Avesta Keshtmand is a British-Afghan filmmaker living and working in London. Last year, Keshtmand was one of five unsigned British directors to win a place on Three Minutes, Crack Magazine’s incubator scheme funding five music videos by rising talents. The scheme is produced in association with our production company Ground Work and made possible by Burberry, Shure and BFI NETWORK.
Rob Ulitski - 1st Oct 2021