videoFLO 'Summertime' by Saorla HoustonSaorla Houston helms a terrific vehicle for FLO, who fly off to Greece for a holiday, going 'all in' for Summertime.This video for a new girl group with the classic R&B sound, has the girls shooting from mini-cams in addition to the key camera, radiating energy and happy vibes. It's well executed, and really feels that FLO had a fun time making it."We shot this video over two days in Greece in mid-July," explains Houston. "The video was built from the girls' personal perspectives of their holiday; each of them - Stella, Renée and Jorja - had their own cameras to shoot on. It was a chance for them to take control of the camera and be their own directors."Their personal videos were the base of the edit, which was accompanied by hi-res footage shot on Alexa Mini which showcased their interactions with each other and their performances in six different locations around Athens - a hotel, bar, beach front restaurant, villa with a pool, car and a boat."My aim with this video was to showcase their friendships, energy and individual personalities, while giving the audience insider access to the world of FLO."
Promonews - 24th Aug 2022