videoFLO 'Cardboard Box' by LOOSE
LOOSE brings the Y2K vibes for new girlband FLO's debut video. The video for Cardboard Box captures the girl's personalities and playful energy, as they take on roles as both artist and director in the concept. Against a bright white cyc background, the mixture of performance, choreography and faux-BTS shots create a dynamic and nostalgic energy. And some viewers may also celebrate the parallels between this and an early Noughties video for the Sugababes.
Rob Ulitski - 4th Apr 2022