Ujin Lin directs a pulsating promo for Team Salut's WOW - a track which has recently become the soundtrack for the new iPhone 15 spot.A unique fusion of textural, lo-fi design and Noughties excess, the video is a captivating blend of comic-book style art, CGI and AI, and exudes boundless energy and a distinctive aesthetic. Choreographer Duki Tran was brought in to design the movement, and leads a troop of real-world dancers and AI-generated characters into an intense dance battle. Ujin and the team at Studio Lin handled the post-production, and their technological wizardry transports us into the various fantastical worlds.
Rob Ulitski - 5 months ago