videoArchitects 'Deep Fake' by Jeb Hardwick
Jeb Hardwick directs a riveting performance promo for Architects. In a spacious studio location, we see the group backdropped by glitchy patterns and defective imagery, which soon bleeds out into the main setup. It's a simple concept executed well, driving the concept in a slightly minacious, ominous direction, and builds to a thrilling climax.
Rob Ulitski - 1st Sept 2022