Jeremy Ngatho Cole directs an emotive video for Little Simz's I Love You, I Hate You. Exploring challenging relationships and the absence of love where it should be most present, the visuals portray two different character studies. A man struggles with connection, whilst a variety of people surround him and paint. In the other setup, a young woman reaches for her father, but the space in between them extends, rupturing any chance at a healthy relationship. Little Simz appears in between the setups, seamlessly blending the vignettes together with an impassioned and authentic performance.
Rob Ulitski - 11th Nov 2021