needanamebro are the latest act to break through in the revival of British pop groups, and Oli Kane's mesmerising promo is a brilliant introduction. Performing slick choreographed moves across several city locations, the video is a masterclass in seamless transitions and tight editing, and emanates a sense of high-energy fun from start to end. Interweaving the dance setups with glossy portraits of each member, the video lets each of the girls shine in their own way, and whilst it does have a sense of nostalgia and familiarity, the concept cuts through with a fresh, contemporary edge.
Rob Ulitski - 11 months ago