Ellie Dixon laments her online haters, in Jasmine De Silva's promo for Swing! The vibrant visual sees Dixon appear in several baseball-inspired vignettes, shot in a studio to give a heightened, dreamlike feel.The eccentric, larger than life costumes and art direction mirror the internet's blurred lines between artificial and real worlds, and Dixon's captivating performance anchors the concept in a candid way."I wrote this song when I was feeling particularly beaten down by negativity from other people," she explains. "I’d had way too much social media so I switched my phone off for a week, shut myself in my bedroom, and let myself be silly and angry and crack jokes."It’s basically one big ridiculous baseball metaphor reminding you that you are better than the bad things being thrown at you. Swing back baby!"
Rob Ulitski - 9th Nov 2022