Alex Southam directs an intense dance promo for Public Service Broadcasting's Blue Heaven. The video features multidisciplinary artist Celine Fortenbacher, who hides under the guise of darkness, blending into a cold, dank industrial space before bursting out of the shadows and into choreographed dance.Transforming into a confident, mesmerising performer in her imagination the video takes a turn for the fantastical, as the space is flooded with blue lights and strobes. This momentarily giving the character star quality under the watchful eye of a CCTV camera.Alex Southam's direction draws you into the world of the Fortenbacher character, her transformation into a vibrant alter-ego - inspired by legendary German movie star Marlene Dietrich - and the conversation that ensues between the different parts of the personality, assisted by a superbly kinetic edit by Rich Woolway.
Rob Ulitski - 6th Aug 2021