Remi Laudat directs a visual extravaganza for Amaarae, with a little help from Kali Uchis and Moliy.The video for Sad Girlz Luv Money is a tongue-in-cheek celebration of women in control, inspired by Nineties pop videos.Inside the Sad Girlz Inc tower, the scammers and hustlers are out there living their best lives, making their mullah, swimming in cash, and making any unwelcome male visitor pay for their sins.With a hyperstylised neon aesthetic, the video blends retro-futurism with contemporary digital flair, and the assured performances of Amaarae, Kali Uchis and Moliy - captured in shoots in London, Los Angeles and New York - take the concept to the next level.
Rob Ulitski - 14th Feb 2022