Billy Howard Price and Jacek Zmarz co-direct a playfully haunting promo for rock band Creeper - with buckets of blood. 

Inspired by gothic visuals and vampire films, the video for explores the narrative of main character Mercy, an innocent yet violent girl who is revealed to be not quite what she seems.

"We knew from the start of this project that we’d be telling a gory vampire story; that had been the only real brief from the band going into it," directors Billy & Jacek mention. "The main challenge as we approached the shoot was finding a way of making such a story fit into the remits of our respective visual realms without it feeling too silly or pastiche."

Switching between bloody set-pieces and evocative character vignettes, the video is seamlessly blended by an eccentric core performance. 

"Time has always felt like the central tenet of the Dracula story and of vampire movies as a whole; how do love, hunger and isolation playout over hundreds and hundreds of lonely years if you’re a Nosferatu, a creature of the night or one of the undead?" they continue.  

"The main conclusion we arrived at thinking about these themes was that it must ultimately be quite boring to be a vampire. So, our chief concern shooting this video became contrasting the grandiose, Gothic imagery of classic vampire movies with a more banal, dry domesticity. A bored teenager at home daydreaming about drinking blood; Harold & Maude meets The Hunger.

"This was a particularly fun one to make as we got to reference a lot of the movies we’d grown up watching on repeat, when we ourselves were very bored, but sadly very much mortal teenagers."